KODAK FILM
PROBLEM Digital.
SOLUTION The fun of film is the wait-and-see.


On Day 1, a post will appear before a street billboard with a button that reads 'PUSH HERE.' When pushed, a flash goes off and nothing happens. However, as days progress, passerby will notice pictures slowly building up on the wall while curious people continue to press the button. By the time people realize what's happening, the wall will be filled up, showing off the Kodak logo.